Bet365, William Hill or Ladbrokes ?

10 February 2016

With Euro 2016 just around the corner it’s time to get betting. 

Read our comparison of Bet365, William Hill and Ladbrokes and see which bookie is best for you.

Operator Bet365 William Hill Ladbrokes
Welcome Offer Information coming soon £20 free bet Matched bet up to £50
Range of Markets 1/5 2/5 3/5
Best Odds 4/10 4/10 4/10
Specials 0/5 0/5 2/5
Total 2/5 2/5 3/5

Welcome bonus

As you would expect, all three operators offer a generous welcome package for new customers.

Bet365: Open your first account with Bet365 to claim the latest sign-up offer. This is due to be updated in October 2017.

William Hill: Enter F20 into the promo code text field when you register and get a £20 free bet when you deposit £10 or more.

Ladbrokes: get a matched bet of up to £50 with the 0 promo code; deposits have to be £5 or more.

Note: all of these are only available with your first account, if you make multiple accounts to claim additional bonuses you’ll most likely be banned and lose all your winnings.


Range of markets

Bet365 are only offering individual match markets, with 9 different betting options for each match, including full time result, Asian markets and drawn no bet.

William Hill offer a huge range of betting options for punters, including outright markets, group stage betting and individual match options.

The individual match markets include all the standard wagering options, like final score, both teams to score, total goals etc.

William Hill also offer the largest selection of outright markets. Punters can bet on which teams will reach the last 16, quarter finals, semi finals and of course the final. There is also the option of a double wager on the competition’s top scorer and outright winner. Their favourite being Germany and Thomas Muller at 16/1.

Ladbrokes, alongside the standard match markets, are offering outright markets such as top scorer and overall winner. There is also an extensive market for the winner of each individual group.

Unlike the other two, Ladbrokes focuses more on the UK teams, with a number of bets aimed solely at the fortunes of the Irish sides, England and Wales.

If you prefer to wager exclusively on the country you support, Ladbrokes seems like the best option, thanks to its focus on the home nations. Punters who enjoy a broader range of bets would be better off playing on William Hill.

williamhill euro 2016

Best odds

When it comes to backing the match favourite all three operators offer very similar odds, with Bet365 and William Hill paying out slightly more for a winning bet.

When it comes to backing the outsider, Ladbrokes pay out considerably more. For example, punters backing Romania on the opening day would receive £100 from a £10 stake with Ladbrokes, while William Hill customers would only get £80 for an identical bet with the same stake.

Players who favour backing the outsider would be wise to stick with Ladbrokes.

ladbrokes france romania


Ladbrokes are offering 18/1 on England, Wales, Northern Ireland and Republic of Ireland all qualifying for the last 16.

William Hill and Bet365 are not currently offering any specials on Euro 2016 betting, however this is likely to change as the competition gets nearer, so keep checking their websites.

special odds

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